MTV Hustle 2.0: BotHard – The world’s first-ever AI-based rapper
Ketan Rambhia, Mehak Jaini
Rap reality show MTV Hustle fused culture and technology in an AI-based campaign that raised awareness of rap and hip-hop, taking the series out of the shadows and into the mainstream in India.
Campaign details
Brand: MTV Hustle Brand owner: Viacom18 Entrant company: DDB Mudra GroupIdea creation: DDB Mudra Group Mumbai Market: India Sector: TV channels, services, programmes Media channels: Social media, Online video, Word of mouth, Influencers, KOLsBudget:...