MT Rainey's Classic Texts: Testing to Destruction - Alan Hedges
Introduced by MT Rainey
It has been a great pleasure rediscovering many of the wonderful articles, essays and speeches that are treasured away in the Admap archives for this assignment.
For delicious echoes of the Mad Men era and some prescient thinking, I can recommend the speeches, as well as the ads, of Bill Bernbach, William Marstellar and David Ogilvy.
I also revisited...