MT Rainey's classic texts: Humanistic advertising: a holistic cultural perspective (by Judie Lannon and Peter Cooper)

Published in the International Journal of Advertising in 1983, 'Humanistic advertising: a holistic cultural perspective', by Peter Cooper and Judie Lannon, attempted to locate developments in advertising thinking within the much broader framework of 'culture'.

MT Rainey's classic texts: Humanistic Advertising: A Holistic Cultural Perspective - Judie Lannon and Peter Cooper

Read Judie Lannon and Peter Cooper's Humanistic Advertising: A Holistic Cultural Perspective, International Journal of Advertising, Vol.2....
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