Mswa: Mega Home Lottery

Matt Popkes, Brendon Lewis

MWSA, a not-for-profit, launched a campaign in Western Australia to sell out tickets, raise funds to provide support and services for people living with neurological conditions, and minimize time in market and media spend.

Campaign details

Brand: Multiple Sclerosis Society of Western Australia (MSWA)Brand owner: Multiple Sclerosis Society of Western Australia (MSWA)Entrant company: MSWA - AustraliaIdea creation: The Brand Agency PerthMarket: Australia & New ZealandSector: Non-profit, public sector & educationMedia channels: Online display, Mobile & apps, Radio & audio, Search marketing, Outdoor, Out-of-home, Email marketing, Print - general, unspecified, Online video, Websites & microsites, Social mediaBudget: 500k - 1 million

Executive summary

MSWA provides vital support and services to people living with neurological conditions in Western Australia. Annual fundraising...

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