MSN: VideoEzy looks skyward for online advertising inspiration

This New Zealand campaign for VideoEzy, the DVD rental service, featured a homepage pop-up window triggered by a warning of bad weather on the forecast section of MSN.CO.NZ.

MSN: VideoEzy looks skyward for online advertising inspiration


BRIEF: Remind target customers that DVD rental is an ideal entertainment solution when the category was most relevant – when it was rainingCLIENT: VideoEzyTARGET AUDIENCE: Parents with young childrenPLATFORMS: and Windows Live MessengerAGENCY: DraftFCB

Campaign overview

For VideoEzy's largest customer group – parents with young children – DVD rental is a major source of entertainment. VideoEzy's challenge was reaching these folks at the critical moment of truth when the TV/DVD...

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