MSN: VideoEzy looks skyward for online advertising inspiration
A NEW TAKE ON CATEGORY SPONSORSHIP – BAD WEATHER TRIGGERS VIDEOEZY ONLINE POP-UP. HOW CLEVER.
BRIEF: Remind target customers that DVD rental is an ideal entertainment solution when the category was most relevant – when it was rainingCLIENT: VideoEzyTARGET AUDIENCE: Parents with young childrenPLATFORMS: MSN.co.nz and Windows Live MessengerAGENCY: DraftFCB
For VideoEzy's largest customer group – parents with young children – DVD rental is a major source of entertainment. VideoEzy's challenge was reaching these folks at the critical moment of truth when the TV/DVD...