MSN: Fujitsu's online weather widget pumps customer enquiries
TEMPERATURE DROP INITIATES HEAT PUMP PROMOTION
|BRIEF:||Go beyond banners and create a more engaging format to promote Fujitsu's heat pumps|
|TARGET AUDIENCE:||Homeowners aged 25–44 years|
|PLATFORMS:||MSN.co.nz and Windows Live Messenge|
|AGENCY:||Total Media, Auckland|
In the race for attention, brand owners require smarter ways to spread ideas. And while banner advertising still has its place, online communications platforms offer much more scope for doing things differently. Most ideas are possible and not, as they were just a few years ago, beyond the capability of...