MSN: Fujitsu's online weather widget pumps customer enquiries

In order to promote Fujitsu's heat pumps in New Zealand, Total Media synchronised online promotion with colder climate temperatures.

MSN: Fujitsu's online weather widget pumps customer enquiries


BRIEF:Go beyond banners and create a more engaging format to promote Fujitsu's heat pumps
TARGET AUDIENCE:Homeowners aged 25–44 years and Windows Live Messenge
AGENCY:Total Media, Auckland

Campaign overview

In the race for attention, brand owners require smarter ways to spread ideas. And while banner advertising still has its place, online communications platforms offer much more scope for doing things differently. Most ideas are possible and not, as they were just a few years ago, beyond the capability of...

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