MSL: Time to face the influencer pay gap

MSL, the communications agency, attempted to provoke a conversation and drive action around pay parity and influencer diversity in the US.

The idea Background & situation analysis

"If I could solve one thing in this industry that hurts BIPOC influencers, it would be pay transparency. There is no industry standard.

MAY

2020

On May 25, 2020, Derek Chauvin, a white police officer from Minneapolis, killed George Floyd, a Black man, by kneeling on his neck for almost 10 minutes. This murder instigated the largest civil rights protest and movement of our time - and a national reckoning on race and policing.

Brands and agencies alike condemned the untimely death of Floyd. Agencies urged - and coached - brands off...

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