MSL: Time to face the influencer pay gap

MSL, the communications agency, attempted to provoke a conversation and drive action around pay parity and influencer diversity in the US.

The idea Background & situation analysis

"If I could solve one thing in this industry that hurts BIPOC influencers, it would be pay transparency. There is no industry standard.

MAY

2020

On May 25, 2020, Derek Chauvin, a white police officer from Minneapolis,...