MSIG Asia: MSIG for biodiversity

Simran Kaur

MSIG, the insurance brand, set out to spread greater awareness for biodiversity in Asia.

Campaign details

Brand: MSIG AsiaBrand owner: MSIG AsiaLead agency: GroupM SingaporeCountry: Asia (general region)Industries: InsuranceMedia channels: Content marketing, Mobile & apps, Newspapers, Online display, Online video, Social media, Websites & microsites, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

With a mission to contribute to the development of a vibrant society and to help secure a sound future for the planet, MSIG, Asia's leading general insurance brand with presence in 46 countries globally, challenged themselves asking the pertinent question: how could they protect Mother Earth?...

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