MSI Reproductive Choices and Marie Stopes Ghana: Every stage of women

MSI, the non-governmental organisation, ensured its clinics were sustainable in the absence of donor funding in Ghana.

100 word nomination description

To ensure continued access to quality contraceptive and abortion/post-abortion care, MSI needed to ensure their clinics were sustainable in the absence of donor funding. The solution? To launch new services and move towards holistic women's wellness. The increased income keeps the doors open and supports free services in rural communities. But the brand was known for limited services and needed major repositioning. We developed a campaign promoting women's health from menstruation to menopause: 'For Every Stage of Woman'. We celebrated every life stage and body change and doubled client numbers year on year, ensuring full sustainability...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands