MSD: Saving Lives in Social Tribes

MSD, a pharmaceutical company, increased HPV vaccine appointments among young women across China by launching a series of edutainment videos on the social video site Bilibili.

Campaign video: MSD – Saving Lives in Social Tribes

Selected creative: MSD – Saving Lives in Social Tribes


Media Agency: Initiative ShanghaiChief Strategy Officer, Initiative China: Abby WongDeputy General Manager, Initiative China: Angela LiuMarketing Director, MSD: Emma XuMarketing Senior Manager, MSD: Helen XuMarketing Specialist, MSD: Viola YangPlanning Director, Initiative China: Lily LuStrategy Director, Initiative China:Hadrain Wang...

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