'You can keep your dream economy - I want to live in the real world'
Lisa Howlett, Thea Tetley and Stuart Green
The authors accept that marketing is increasingly based on emotion – the `dream economy’ – that brands are chosen for their contribution to our self-image, and how we appear to others, rather than as functional products.
'You can keep your dream economy I want to live in the
real world'
Stuart Green
Coors Brewers Ltd
Lisa Howlett & Thea Tetley
The Leith Agency
INTRODUCTION
In his 1983 book, 'Ogilvy on
Advertising' David Ogilvy left readers with his 13predictions on the...
