With one in five adults illiterate, what can researchers do to help marketers not just 'get by' but 'get on'?

Kate Willis

The intention of this paper is to stimulate debate prior to an inter-active session to be held at the Market Research Society Conference in March 2003, the key points of which will be published at some future date.

With One In Five Adults Illiterate, What Can We Researchers Do To Help Marketers Not Just 'Get By' But 'Get On'

Kate WillisKate Willis Research

The literacy problem in the UK

The reality of the literacy problem in the UK

In 2001, the government revealed that 7 million adults struggle everyday with reading, writing and maths. This lack of basic literacy and numeric skills renders individuals unable to compete effectively in the job marketplace, having to accept more lowly paid and low status employment, often leading to a lack of self worth, a tendency to ill health and a...

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