“When I grow up I want to be...”: attracting, developing and retaining graduate talent
Victoria Radbourne, Daniel Boneham and Julie MuttialluSynovate
EXECUTIVE SUMMARY
For intelligent, passionate graduates, market research should be a magnet.
As an industry, it provides a stage on which they can exercise their creativity, satisfy their thirst for learning and forge a stimulating long-term career. But all too often it isn't a magnet – rather, it is stumbled on by chance. We are still attracting great talent, but it's from a small pool as opposed to a big sea. Why? Because we're...