Towards an insight-driven organisation: How to create an insight culture that drives business growth

MRS Delphi Group

Delves into what an effective insight team looks like and how it operates within successful private and public sector organisations by providing findings from research carried out by the Market Research Society (MRS).
  • The research showed that while 72% of participants claim their organisation uses insight to drive decision making, only 4% identified themselves as working within a fully-fledged insight-driven organisation.
  • The two growth sectors are data analytics and qualitative research, which need each other, as qualitative techniques create the context and framework for the organisations' data resources.
  • By identifying lead indicators, which may or may not be generated from standard performance metrics, management are enabled to have future proofing discussions and identify risk and opportunity on the horizon.
  • The report concludes that the researcher of the future must combine...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
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