'Tonight, Matthew, I'm going to be...'

This paper addresses the issue of qualitative research recruitment. It is a subject where standards are frequently discussed, then rarely instilled.

'Tonight, Matthew, I'm Going To Be ...'

Elaine FrancisCriteria Fieldwork Ltd andKen ParkerDiscovery Research Ltd

Introduction

More than 15 years ago, a survey conducted by the MRS Qualitative Study Group among 50 AURA members and 21 advertising...

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