The Segmenting & Enabling of Consumer Creativity: 41% greater creativity!

Professor Lex Higgins, Jenny Clark and Martin Oxley

New product and service ideas come from many sources including consumers in idea generation sessions.

The Segmenting & Enabling Of Consumer Creativity: 41% Greater Creativity!

Jenny Clark and Martin Oxley TNSProfessor Lex Higgins University of ColoradoProfessor Clive Nancarrow University of the West of England

ABSTRACT

New product and service ideas come...

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