The impact of research.com; New communities and new opportunities

Anyvonne Carnot, Clive Nancarrow and Martin Oxley

The authors first of all examine the likely impact of Internet based research on business, public sector and academic communities outside of the marketing research sphere.

The Impact of Research.com: New Communities and New Opportunities

Martin Oxley andAnyvonne Carnot NFO Consumer Europe andClive Nancarrow  Bristol Business School, UWE

INTRODUCTION

We first of all examined the recent literature on issues relevant to Internet based research in order both to inform and to help focus the research that planned to carry out. The paper is structured as follows:

Literature Review:

  • Internet based research what types of research are carried out; growth and who uses it
  • The E-Activation of the wider research community who will be research ...

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