Real-Time Global Research - A Qual Revolution

The article argues that that, although the function of e-groups remains roughly the same as their offline counterparts, a number of small evolutions at a technical level have produced a revolutionary business solution.

Real-Time Global Research – A Qual Revolution

Jamie Hamiltonnqual

Paul DixonThe iD Factor

INTRODUCTION

e-group – noun. A small text-based online group, without geographical limitation, with participants selected from a wider population and sampled, as by open discussion, for its members' opinions about, or emotional response to, a particular subject or area, used especially in market research or political analysis, and frequently involving direct participation by representatives of a corporate (or other) sponsor.

ev.o.lu.tion – noun. Any process of formation or growth; development

rev.o.ul.tion – noun. A sudden, complete or marked change in something

In...

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