Real-Time Global Research - A Qual Revolution

The article argues that that, although the function of e-groups remains roughly the same as their offline counterparts, a number of small evolutions at a technical level have produced a revolutionary business solution.

Real-Time Global Research – A Qual Revolution

Jamie Hamiltonnqual

Paul DixonThe iD Factor


e-group – noun.A small text-based online group, without geographical limitation, with participants selected from a wider population and sampled,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands