Pretty as a picture: A study of the effects of idealised imagery in advertising on the well-being of young women

Results of a UK research project exploring advertising's role in the cosmetics and beauty category.

Pretty as a picture: A study of the effects of idealised imagery in advertising on the well-being of young women

Karen Fraser and Emma TaylorCredos

Introduction

Much of the criticism directed at the cosmetics and fashion industries relates to the use of...

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