Pretty as a picture: A study of the effects of idealised imagery in advertising on the well-being of young women

Results of a UK research project exploring advertising's role in the cosmetics and beauty category.

Pretty as a picture: A study of the effects of idealised imagery in advertising on the well-being of young women

Karen Fraser and Emma Taylor Credos

Introduction

Much of the criticism directed at the cosmetics and fashion industries relates to the use of the 'thin ideal' of feminine beauty: that Western constructs of beauty are based on the slimness of the model. Evidence suggests that ideal body weight &mdas

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