PowerPoint is not written in stone: Business Communication and the lost art of storytelling

This paper observes that Microsoft PowerPoint has achieved great ubiquity as a means of business and organisational communication.

PowerPoint is not written in Stone:  Business Communication and the lost art of storytelling

James Parsons Flamingo

Introduction

PowerPoint, first launched in 1987, will be familiar to every single reader of this paper. Its owner, Microsoft, estimate that at least 30 million PowerPoint presentations are delivered every day. It is not outrageous to speculate that every reader of this paper will have actively used the software, witnessed a presentation delivered in it, or read a document written in it. It is probably the most ubiquitouspiece of business...

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