'Out of the mouth of babes'
Barbie Clarke and Joe Michael
This paper seeks to answer a major question: what are the ethical considerations when marketing to children? With growing concern, and criticism, voiced in the international press in recent months about marketing, advertising, and carrying out research with children, it is important to look closely at the background, arguments, and issues that surround the many forms of marketing that involve children as its target.
'Out
Of The Mouth Of Babes'...
How Should We Be
Marketing To Children
Barbie
ClarkeandJoe MichaelKids & Youth
Research &
Consultancy
Introduction
- 'One
of the really notable
achievements of the
20th Century has been
tomake the young old
before their time.' (Robertson
Davies, Maclean's,
February 22 1993)
Whilst
writing our paper for the
ESOMAR Congress 2002
(Michael J, Clarke B 'Catch
them Young', 2002) about
the effects...