Opportunities to leverage the census for research and marketing

Corrine Moy and Barry Leventhal

The main focus of this paper is to identify opportunities and applications for research and marketing, arising from the release of 2001 Census results.

Opportunities To Leverage The Census For Research And Marketing

Barry LeventhalNCR andCorrine MoyNOP World

Introduction

The decennial UK Census represents a valuable source of data to all researchers. It provides a unique profile of the population at a level of geographic detail far beyond anything available from commercial or other government surveys. As such, it is the single most important demographic resource for informing survey research in this country. The 2001 Census will refresh this information source as its results are released in tranches throughout 2003.

In order to understand the opportunities arising from the Census,...

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