Kerpow!! Kerching!! Understanding and Positioning the Spider-Man Brand

David Kaminow and Steven Palmer

Describes the research which helped the Columbia TriStar Marketing Group to develop the Spider Man brand around the film.

KERPOW!! KERCHING!! Understanding And Positioning The SPIDER-MAN Brand

Stephen Palmer First MoviesDavid Kaminow Columbia TriStar Marketing Group

SPIDER-MAN has been swinging through the streets of New York since August 1962. Yet 'your friendly neighbourhood...

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