KERPOW!! KERCHING!! Understanding And Positioning The SPIDER-MAN Brand
Stephen Palmer First MoviesDavid Kaminow Columbia TriStar Marketing Group
SPIDER-MAN has been swinging through the streets of New York since August 1962. Yet 'your friendly neighbourhood SPIDER-MAN' might never have been before SPIDER-MAN was introduced to the World, heroes were grown up; they didn't go to school and deal with classes and crushes and especially not with running away from bullies. They solved ...