E-Democracy - What is the MRS role?

During the Summer of 2003 a lot of people, in all walks of life were talking about Politics. Nothing new there! The difference was that several thousand of them were talking to a large online panel.

E-Democracy What is the MRS role?

Market Research as Individual Empowerment

Peter Kellner, Stephan Shakespeare and Mark Hodson YouGov Ltd Richard A Bellamy Electoral Education Ltd

Introduction

E-democracy in some form is inevitable. How long it will take to arrive, and indeed what 'it' will look like when it does, remain uncertain. The marriage of modern communications technology to citizen-power is as certain as any product of crystalball gazing can be. The capacity of public institutions to distribute information,argument and questions without constraints of cost or time, coupled with...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands