Doctors Eat Ice Cream Too - Unlocking Emotions in the New Healthcare

Guy Spencer and Richard Gilmore

In the healthcare market pressures are beginning to force change, driven by two key influences. 1 .

Doctors Eat Ice Cream TooUnlocking Emotions in the New Healthcare Culture

Richard Gilmore Insight Research Group Guy Spencer Insight Associates

Introduction

This paper is about innovative qualitative methods. Its context is twofold. First,particular changes...

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