"Do we listen to journalists or clients? The real implications of change for the market research industry"

Simon Chadwick

The market research industry has generally developed in response to client needs. In the 1990s, however, changes began to be driven by financial and stakeholder pressures rather than clients, leading to “merger mania”, a period of growing consolidation.

'Do We Listen To Journalists Or Clients? The Real Implications Of Change For The Market Research Industry'

Simon Chadwick Cambiar LLC

Summary

In the eighty year history of the market research industry, almost all of the fundamental changes that have taken place have been driven by changes in client needs and business circumstances. In the 1990s, however, changes on the supply side of the industry began to occur which were driven more by stakeholder and financial market needs than those of the client body. Dubbed 'merger mania', the research...

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