DecisionWatch UK

This paper outlines a new approach to investigating and understanding the impact of word-of-mouth on purchases.

Decision Watch UK

How a new methodology focusing on the purchase decision helped uncover a segmentation of Influencers to harness the power of word-of-mouth

Fiona Blades Claydon Heeley Jones MasonStephen Phillips Spring Research


This paper outlines...

Not a subscriber?

Schedule your live demo with our team today