DecisionWatch UK

Stephen Phillips and Fiona Blades

This paper outlines a new approach to investigating and understanding the impact of word-of-mouth on purchases.

Decision Watch UK

How a new methodology focusing on the purchase decision helped uncover a segmentation of Influencers to harness the power of word-of-mouth

Fiona Blades Claydon Heeley Jones MasonStephen Phillips Spring Research

Summary

This paper outlines...

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