Culture, Communications and Business: The Power of Advanced Semiotics

Since 2001 Procter & Gamble has worked with UK-based marketing semiotics agency Space Doctors to evolve a substantial semiotic capability.

Culture, Communications and Business: The Power of Advanced Semiotics

Katja Maggio-MullerProcter & Gamble

Malcolm EvansSpace Doctors

CONNECTIONS

“I saw a paper from the UK MRS Research 2001 conference and it immediately connected with a vision in my mind of how semiotics could be put to use in as yet unheard of ways within my own organisation. Listen to what comes next. What connections are occurring in your mind?” (Katja Maggio-Muller)

CLIENT AND AGENCY

This is the story of how Procter & Gamble and UK-based marketing semiotics agency Space Doctors have been working together for 4 years across...

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