Content Analytics and the Future of Market Research the Cloud of Knowing Project
John GriffithsPlanning Above and Beyond
INTRODUCTION
The Cloud of Knowing project came about because of two factors: firstly the increasing use being made of internet content which by any stretch of the imagination is abundant and growing. The sheer volume of websites, blog postings, microblogs suchs as Twitter, photography sites such as Flickr, video sites such as Youtube and Vimeo, social platforms such as MySpace, Facebook, Yahoo and MSN are generating huge datasets made even more valuable because using data aggregators such as FriendFeed it is...