Connecting People Across a Continent: Mobile Communications in Africa

Jokke Eljala and Jane Gwilliam

In the Developed World we take material things for granted, to the extent that goods and brands are seen as disposable and we all hanker after the newest and the latest.

Connecting People Across a Continent: Mobile Communications in Africa

Jokke Eljala and Keith BaileyNokia

Jane GwilliamResearch International Qualitatif

OVERVIEW AND OUR PURPOSE

In the Developed World we take material things for granted. To such an extent that goods and brands are often seen as disposable and we all tend to hanker after the newest and the latest...

There are assumptions that the Developing World does not live like this: we assume 'they' cannot afford the 'real thing' and that 'they' will be happy with some 'approximation' of the goods the Developed World enjoys – as and...

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