Complex Conversations: New approaches in social marketing research for Tower Hamlets

This paper discusses work undertaken by Ipsos MORI on behalf of NHS Tower Hamlets, which sought to gain an insight into how the uptake of cervical screening services in this area could be improved.

Complex Conversations: New approaches in social marketing research for Tower Hamlets

Dr. Stephen Bell and Johanna ShapiraIpsos MORI


We would like to thank all the participants, and our peer researchers in particular, who took part in the research both for the time they gave and for the openness with which they expressed their views. We would also like to thank the research team at Tower Hamlets PCT and, in particular, Paul Collins, for his help, input and advice throughout the study.

At Ipsos MORI we would like to thank our colleagues within the research teams in...

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