Communities in 2017: A prediction of where research communities will be in five years

A paper focussing on the evolution of online communities (MROCs). The authors argue that by 2011 communities had become a mainstream research technique; and that by 2017 the landscape will be very different with communities filling a different role and having a different appearance.

Communities in 2017: A prediction of where research communities will be in five years

Ray Poynter and Katie KaylorEVP Vision Critical and Phones4u

Introduction

Communities seem to be the most commercially successful of all the new tools/approaches that have entered the research arena in recent years. From short-term, ad-hoc MROCs which focus on qualitative research, through to large-scale, ongoing community panels providing both quantitative and qualitative research; the up-and-coming solution seems to be community based. Communities have dominated conference agendas for the last few years and have been the subject of key company acquisitions (e.g. Communispace by Omnicon, GlobalPark...

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