Commercial break: How ITV understands audience signals

ITV director of audiences Neil Mortensen has a broad and varied research role, as he looks at everything from programme content to the UK's changing media landscape.

ITV director of audiences Neil Mortensen has a broad and varied research role, as he looks at everything from programme content to the UK's changing media landscape.

There is no shortage of headlines, reports, analysis, general musings and downright lies...

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