Clients and agencies: from relationships in crisis to powerful partnerships
Steve Wills and Sally WebbCustomer Insight Solutions Ltd
The whole issue of the relationship between clients and agencies is a conundrum – full of contradictions. On the one hand, clients generally bemoan the lack of high level value delivered by their agencies – but on the other the research industry has kept on growing suggesting that clients can't be that unhappy. There are some wonderful examples of individual relationships – but at the corporate level the biggest agencies in particular are seen as delivering less and...