Client 2.0: the clientside researcher in a ‘flat world’

Nick Bonney and Jonathan Fletcher

Much has been written and spoken on how the research industry needs to adapt, about the quest for insight and about new competitive threats to the very existence of the research industry, whether from technology or from other professions who are perceived to have greater credibility in the boardroom.

Client 2.0: the clientside researcher in a 'flat world'

Nick BonneyOrange

Jonathan FletcherIlluminas

INTRODUCTION

There is much written and spoken in research circles about how the research industry needs to adapt, about the quest for insight and about new competitive threats to the very existence of the research industry, whether from technology or from other professions who are perceived to have greater credibility in the boardroom. However, as an industry, we are sometimes not as quick to take a dose of our own medicine and analyse the external environment in which we, as researchers, operate in. The goal...

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