A Taxonomy of New MR

Ray Poynter

This article discusses the current challenges and future directions of the market research sector. It includes a discussion of the difficulties of achieving representative random sampling in conventional quantitative research, and of consumers' frequent inability to put their semi-conscious motivations into words.

A Taxonomy of New MR

Ray PoynterThe Future Place

Traditional market research is 'busted' and needs to be replaced with a new paradigm!That is the call that is increasingly being heard in conferences, workshops, and on online researcher networks around the globe. This paper agrees with that assertion and believes that the ingredients of a new solution are already available and that they are increasingly being identified as NewMR. This paper starts by reviewing why there are so many problems with the existing model of market research and why they appear to have come together at this point...

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