A fresh approach to researching innovative ideas

Vaughan Flood

Proposes a practical approach to help qualitative researchers investigate innovative ideas. The problem is not that people cannot express their views; rather, it is uncertainty as to how these responses should be interpreted.

A Fresh Approach To Researching Innovative Ideas

INTRODUCTION

Firstly, two warnings. If a reader expects this paper to posit a definitive 'solution' to the perennial problem of researching innovative ideas, prepare to be disappointed. (Had we stumbled on the gift of foretelling the future it is unlikely that we would be sharing it quite so openly.) Secondly findings from the fieldwork have not arrived in time for inclusion in the paper. These findings will be available to be presented at the conference.

This paper has the modest aspiration to outline a practical approach readily replicable to make qualitative...

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