MRS Research 2009: The hidden value of community

Reporting on the Market Research Society's Research 2009 conference, WARC Online's James Aitchison covers a series of presentations on co-creation and online research communities.

MRS Research 2009: The hidden value of community

James AitchisonWARC Online

Research 2009 did not have an official conference theme. It was, confessed the programme chairs in the opening session, a deliberate ploy to enable the market research industry to convene and explore its future in an "open and generative" way, free of assumption and prescription.

Such a plan - or lack of one - was tacitly endorsed some 24 hours later when author and Demos researcher Charles Leadbeatertook to the same stage and opined: "There is no media organisation in London that knows for sure what...

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