MRS Research 2009: The hidden value of community

James Aitchison

Reporting on the Market Research Society's Research 2009 conference, WARC Online's James Aitchison covers a series of presentations on co-creation and online research communities.

MRS Research 2009: The hidden value of community

James AitchisonWARC Online

Research 2009 did not have an official conference theme. It was, confessed the programme chairs in the opening session, a deliberate ploy to enable the market research industry...

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