Which?: Control, Alt or Delete? Advancing consumer insight on attitudes to data collection and sharing

Non-profit organisation Which? brought the consumer voice into conversations about how data is collected, used and shared in the UK.


Introduction to our innovative approach

2018 has been a big year for data. Every researcher in the industry has been readying themselves for GDPR, and it's irrefutable that harnessing the power of big data is key to the future of our industry. But behind every data point is a person, and o

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands