Which?: Control, Alt or Delete? Advancing consumer insight on attitudes to data collection and sharing

Non-profit organisation Which? brought the consumer voice into conversations about how data is collected, used and shared in the UK.

Synopsis

Introduction to our innovative approach

2018 has been a big year for data. Every researcher in the industry has been readying themselves for GDPR, and it's irrefutable that harnessing the power of big data is key to the future of our industry. But behind every data point is a person, and o

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