Walt Disney World: Creating a social strategy to meet the challenges of an elongated decision-making journey

Disney Destinations International (DDI), which manages the promotion of Walt Disney World, ensured its data is interpreted correctly, informing business and communications strategy, and ultimately impacting key business objectives in the UK.

Synopsis

Background

Disney Destinations International (DDI) is a business area responsible for the sale of Walt Disney World (WDW) hotels and theme park tickets in Orlando. These sales come through UK sales channels as well as third party tour operators...

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