Unilever: The fragrance cloud - an inspiration ecosystem

Unilever, a transnational consumer goods company, created The Fragrance Cloud, an inspiration system designed to create consumer-centric stories for business impact.

Synopsis

Unilever and Ipsos have jointly created an innovative, inspirational system of dynamic, curated insights, called the Fragrance Cloud. This ecosystem was born from Unilever's need to build a strong base of understanding of fragrance for Comfort, the flagship fabric conditioner, by synthesising learnings from multiple data sources and formats. Previous 'traditional' research studies had exposed the challenge of infusing emotional engagement into a functional category like laundry. Here was a clear need to deliver inspiring and compelling communication insights, as well as to go beyond the clichés of flowers-clothes-fragrances. This meant digging deep into potentially overwhelming volumes of data...

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