Unilever: Harnessing social media to transform conventional growth opportunity identification studies
Business Challenge:The business challenge was to identify growth opportunity areas for the Cooking business at Unilever. The initial...
Unilever: Harnessing social media to transform conventional growth opportunity identification studies
This paper describes a research project for the European cooking business of Unilever, the food and FMCG manufacturer, which analysed social media data to identify opportunities to use social platforms to drive growth.
