Unilever: Harnessing social media to transform conventional growth opportunity identification studies

This paper describes a research project for the European cooking business of Unilever, the food and FMCG manufacturer, which analysed social media data to identify opportunities to use social platforms to drive growth.

Unilever: Harnessing social media to transform conventional growth opportunity identification studies

Kantar TNS and Unilever

Business Challenge:The business challenge was to identify growth opportunity areas for the Cooking business at Unilever. The i

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