Thinkbox: Understand TV’s place in the transforming video world

Thinkbox, the marketing body for the main UK commercial TV broadcasters, launched a combined primary and secondary data study to help marketers understand evolving viewer habits.

Campaign details

Brand: ThinkboxAgency: MTMCountry: UK

Synopsis

Background: Competition and confusion

The world of video has never been more competitive, nor broadcasters' place within it more debated. Dramatic shifts in consumption have transformed the video...

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