System1 Politics: A new way of approaching quantitative opinion measurement

This paper outlines an approach to political opinion measurement that moves away from seeking voters' explicit articulation of their voting intentions, illustrated by a case study for the nomination process for the 2016 US presidential selection.

System1 Politics: A new way of approaching quantitative opinion measurement

BrainJuicer

Background: The case for BrainJuicer Politics

In the wake of the EU Referendum, pundits and politicians alike have been worrying about the rise of a "post-fact" politics. The electorate, we hear, were misinformed, refused to listen to facts, and voted with their prejudices, emotions and gut feel

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