Social Media: Deal or no deal? – a study by Kantar Millward Brown, Facebook and Saïd Business School, Oxford University

Facebook, the social network, and Saïd Business School at the University of Oxford partnered in the UK to look into whether social media can build brands.

Synopsis

In an age of zero-based marketing, marketers must be able to prove and ensure the value of advertising on social media.

Campaign effectiveness studies give advertisers a read on how specific campaigns perform on brand metrics – however until...