Royal Mail: The private life of mail

Simon Shaw and Matt Bright

This article describes research undertaken by Royal Mail, the national postal provider in the UK, to understand the impact of direct mail by observing behaviour in real homes.

Royal Mail: The private life of mail

Simon Shaw and Matt BrightTrinity McQueen and Royal Mail

Summary

  • Trinity McQueen and Royal Mail set out to prove the impact of mail.
  • Our approach was founded on the knowledge that people are poor witnesses to their own...

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