Synopsis

Background

Durex are the world's number one provider of condoms with over 80 years' experience in the sexual health market. The Durex Global Sex Survey (GSS) was first commissioned in 2006 and has been replicated every five years since. The focus of the original study remains unchanged; it aims to provide an understanding of attitudes towards sex and sexual behaviour across the globe. For Durex the GSS is instrumental in strengthening its overall business strategy and reinforcing the brand's position as the global expert in sexual health and wellbeing.

In 2016, Durex once again partnered with Harris Interactive to implement the third wave of the study, which sought to break new ground in the countries included and its pioneering theme of making the survey inclusive and accessible to all, regardless of country or sexuality.

We believe the 2016 GSS is the largest (in scale and scope), and longest running, Global Sex Survey ever conducted.